Thursday, April 14, 2011

Your website design is your business identity

The world has shrunk into a global village today which is a gift of the rapid development in the field of technology. The distance between cities and countries has significantly reduced with the arrival of World Wide Web i.e. www. Internet has given us the power to reach millions in no time. Our mails have become “e-mails” and the websites have replaced the mailing address. Such is the impact of new media technology on our lives.
A website is an important tool of brand development today. It leaves an impression in the minds of people who happen to visit your site. Thus website design is a must for all big and small businesses of this era. A person who lands into your webpage through some link may like to switch back as soon as he finds nothing of his use there.
The content of a web design is embedded into web page by using HTML/XHTML tags. All the websites are made on the similar technical grounds, what makes them appear different is their design. A website design needs to be simple yet attractive. Text, forms, images (GIFs, JPEGs, PNGs) and video can be placed on the page using HTML/XHTML/XML but all these elements need to be organized in such a way that it does not look like a clutter of information.
You may have ample of things to display on your website but putting up all of them would defeat the purpose since it won’t create any identity unless it is noticed. A dynamic website can be explored beyond imagination if the required stuff is bigger in size. But nothing can be accomplished without a sound designing sense. A good designer can stimulate maximum response with his knowledge and skill even through a static website.
Everything, whether it is a city, country, restaurant, companies, school, institute, government authorities etc are available online today. Their physical existence is complemented with their identity on web. Especially the business giants make it sure that they are visible to all of their customers who access net.
It makes you feel as if even the far off cities like Toronto are quite near to you. You may go online and write the word “Toronto” in the search area and a list of websites based on that will open in front of you. What differs in all these sites is the way of presentation in every website design.